The idea of mission statements used to really piss me off! It was made even worse when I discovered the Dilbert Random Mission Statement Generator (no longer available online guys, sorry). It would spit out things like;
"We have committed to synergistically fashion high-quality products so that we may collaboratively provide access to inexpensive leadership skills in order to solve business problems"
This sounds like the kind of corporate BS I would expect to see plastered on the staff room wall of a Wal Mart.
But how do you expect your staff and customers to buy into that crap, when you don't even buy into it?